Getting Beyond Marketing: Scan and Tell

I love this idea: http://nomoresopa.com/wp/. It’s an Android app that allows you to scan a product’s barcode and it will tell you whether the company that makes the product supports the Stop Online Piracy Act. What’s really happening here is the ability to get product information at the time of purchase decision. You could, for example, find out what a manufacturer’s parent companies are. Did you know that Cascadian Farm, makers of breakfast cereals and carried by Whole Foods, is owned by General Mills? This information is easily found on the General Mills website but not obvious when you’re looking at the box in the store. This kind of information can now be made readily available to consumers so they can make better and hopefully less biased choices. Love it.

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